From the Golf Course to the Gut: My Unexpected Journey into Health with LoveBiome
We are thrilled to continue with our series of spotlighting LoveBiome’s incredible team members and their favorite products! Today, we’re featuring Per Lundell, LoveBiome’s Sr. Director, European Business Development.
Message from Per:
Before joining LoveBiome, I thought I had a pretty good grasp on health and fitness. I’ve always been active—sports have been a part of my life for as long as I can remember. I was even a professional golfer at one point and still love to play in the summers (although I’m not quite as sharp as I used to be!). Over the years, I’ve played everything from badminton to table tennis, and these days I play Padel with my friends for fun and fitness.
But here’s the surprising part: despite being so active, I had no idea what the microbiome was—until June 17th, 2024.
That day, Bengt Emanuelsson asked me to help him expand LoveBiome in Europe, and my entire understanding of health changed. I dove into the science and was stunned to learn how critical the gut microbiome is—not just for digestion, but for everything related to health. It completely transformed my perspective. I now tell everyone about it—my friends, my family, anyone who will listen. And you know what? People get it. They understand that true health starts in the gut. I never realized how central it is until now.
My Morning Ritual: Powered by LoveBiome
Every morning, I start my day with a powerful wellness mix. My 3.5-year-old daughter, Noomi, loves helping me blend together my daily cocktail of gut health support: P84, PhytoPower I, PhytoPower W, PhytoPower T, PhytoPower X, and Next Hydration. It’s become a ritual for us—something we do together. And if I miss that morning mix? I feel it. My body notices.
One product I truly can’t live without is Next Hydration. It’s my go-to, and I’ll often take an extra serving if I’m out playing golf. This routine gives me what I need to face the day with energy, focus, and balance.
The Real Impact on My Life
LoveBiome’s products have had a massive impact on my overall well-being. I feel energized, not just to work long hours, but to really live life. I have the stamina to be fully present with my wife, Martha, and our daughter. I can keep up with our busy family life, engage in sports, and support our amazing European team.
The phrase “Change one thing and change everything” couldn’t be more true. I’ve seen it in myself, and I’m watching it happen across Europe as more people discover what gut health can do.
Family, Culture, and Community
I’m incredibly lucky to share life with my wife, Martha—she’s truly my center, my partner in everything. Our daughter Noomi runs the show with her bright spirit and endless chatter. With Martha being from Mexico and me from Sweden, we’re raising Noomi to embrace both cultures. She’s already picking up both Spanish and Swedish, which fills us with pride. We travel to Mexico twice a year to soak in time with family and the beautiful culture.
Lastly, I can’t talk about this journey without mentioning the people. The LoveBiome team is like no other—positive, hardworking, honest, and visionary. It’s a joy to collaborate with them every day. Working again with Bengt, after many years apart, has been a fantastic experience. We’re aligned in vision and values, and our communication just clicks. We’re building something truly special.
Looking Ahead
I’m beyond excited about the future. We’re growing in every corner of Europe and beyond, and I genuinely believe we’re only just beginning. There’s so much more to come—for me, for our team, and for everyone who chooses to prioritize their health from the inside out.
